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OUR STORY

She is a wild soul wanting to express her nature through bold statement pieces. She knows what she stands for and does so with dignity. She enjoys luxury wear while knowing that sustainability is the only beauty that never fades. She wants to feel comfortable and look good every single day. 

Founded by a mother-daughter duo, Sincerely Yours is an exciting Estonian fashion brand designing sustainable everyday luxury for eco-conscious women who want to stand out. Dedicated to creating designs with emotion, the aesthetic is expressed through love for textures, fabric manipulation, movement, geometry and details. 

Designed and manufactured from start to finish in Estonia, each piece is created with the highest respect towards true craftsmanship, ourselves, others and the environment. Using only the finest materials, the high quality of every detail is delivered by relying on the extensive experience of each team member. By being transparent and sharing the process of creating, Sincerely Yours aims to raise awareness about the importance of care and appreciation for garments.

We sincerely hope you’ll join us for the ride, support us by spreading the message and most of all - that you find joy in wearing what we have loved to create. 

SINCERELY YOURS,
KRISTIINE & PIRET

 
 
 
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MEET OUR TEAM

 
 
 
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PIRET SAAT

Designer | Seamstress | Quality Control

Has extensive sewing and technical skills with over 25 years of practical experience.

Fun facts:
-Loves designing, sewing, reading, watching ballet and gardening
-A cup of warm Latte will make her smile from ear to ear
-Used to do gymnastics  
-Probably the No.1 fan of Audrey Hepburn
-Absolutely loves strawberries 
-Truly a morning person.. on days off wakes up at 7am

 
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KRISTIINE SAAT

Designer | CUSTOMER SERVICE | MARKETING

Has studied Fashion Design and Business in Australia.

Fun facts:
-Loves designing, reading, sewing and drawing fashion illustrations
-Is always singing... knows lyrics to pretty much every song
-Eats lemons, just cause they’re tasty
-Finds food related puns really funny
-Loves nature, but doesn’t enjoy camping
-Has lived in 4 different countries

 
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PRIIT SIIMON

PHOTOGRAPHER | VISUAL ARTIST

Has an impressive portfolio which includes collaboration projects with several music industry’s household names.

Fun facts:
-Used to do ballroom dancing
-Loves photography, graphic design, snowboarding, listening to music+podcasts and salty liquorice 
-Fact checks every statement 
-Loves the sun, but doesn’t enjoy going to the beach
-Goes running a lot.. 15k a day? No problem
-Can make a 10-minute power nap and feel completely rested and full of energy after